After 70 successful years, IKEA is turning the page

Seven rows of IKEA catalogue covers from 1950 to 2020.

For over 70 years, we’ve worked hard to bring our beloved catalogue to millions of readers across the globe. But recently, we chose to say goodbye to our iconic publication. Learn more about this decision and what lies ahead for IKEA.

Finding delight in tradition

An outstretched hand lights a candle placed next to a gold-colored IKEA LJUVARE lantern.

Beirut-based designer Nada Debs introduces us to LJUVARE – a contemporary collection of warm and inviting home accessories inspired by ancient Middle Eastern techniques. The LJUVARE collection will be launched in select markets, February 2021.




IKEA news

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The IKEA menu of conceptualised meeting points expands

Inter IKEA Systems B.V., the owner of the IKEA Concept and worldwide IKEA franchisor, has added IKEA plan and order points to its menu of conceptualised customer meeting points. This means testing is complete and IKEA retailers can implement IKEA plan and order points in their markets.An IKEA plan and order point usually highlights a main commercial area such as IKEA kitchens, bedrooms and bathrooms. It provides customers with easy access to IKEA’s home furnishing expertise, inspiration and passion. The plan and order points, which are much smaller than regular IKEA stores are conveniently located where customers live, work and commute. This new format of IKEA customer meeting points caters to those customers that are looking for a specific, targeted visit to get support in planning and buying customised products or solutions across all core areas of the home.“The IKEA plan and order is a fantastic addition to a market and enables IKEA to create a better everyday life for the many people,” says Pär Gustafsson, Customer Meeting Point manager, Inter IKEA Systems B.V.  “It meets a specific customer need and at the same time gives an overview of the entire available range in a certain market. It brings IKEA closer to customers, especially where they live, work and commute.”Customers at an IKEA plan and order point can access and order the entire IKEA range that is available in the market. IKEA plan and order points complement IKEA stores, IKEA ecommerce and other IKEA customer meeting points in a market.Renew and improveThe conceptualisation of the IKEA plan and order point marks the completion of several years of testing and gaining experience. Several aspects, such as the available range, visual identity and customer convenience have been successfully tested and are now geared to providing a rewarding and unique IKEA customer experience. Other aspects, such as the naming, which in most markets is “Planning Studio”, are still being tested.28 IKEA plan and order points currently operate in 19 different IKEA markets. In the coming year more than 30 new IKEA plan and order points are planned to be opened in various cities and urban areas.About IKEAIKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.About the IKEA franchise system The IKEA retail business is operated through a franchise system with franchisees that are authorized to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.About Inter IKEA Group Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.About Inter IKEA Systems B.V. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.Inter IKEA Systems B.V. is part of Inter IKEA Group, which also includes IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.More information about Inter IKEA Holding and Inter IKEA Group:For more information please contact: Media.Franchisor@Inter-IKEA.com +31-62-124-0618For more information please visit: about.IKEA.com/newsroom.

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After 70 successful years, IKEA is turning the page

The IKEA Catalogue has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication, and it has been an important success factor for IKEA to reach and inspire the many people across the world with home furnishing solutions and products. But times are changing. IKEA has become more digital and accessible while embracing new ways to connect with more people. Customer behavior and media consumption have changed, and fewer people read the IKEA Catalogue today than in years past. Inter IKEA Systems B.V., the worldwide IKEA franchisor, has therefore taken the emotional but rational decision to respectfully end the successful career of the IKEA Catalogue - and look to the future with excitement.“For both customers and co-workers, the IKEA Catalogue is a publication that brings a lot of emotions, memories and joy. For 70 years it has been one of our most unique and iconic products, which has inspired billions of people across the world. Turning the page with our beloved catalogue is emotional but rational. Media consumption and customer behaviors have changed, and IKEA is already increasing digital investments while volumes and interest in the catalogue have decreased,” says Konrad Grüss, Managing Director, Inter IKEA Systems B.V. Life at home has never been more important. During the last few years IKEA has tested new formats and ways to distribute the content of the IKEA Catalogue. A wealth of knowledge and insights, from both customers and the IKEA retailers, have been collected and considered in the decision to say goodbye to the IKEA Catalogue. It is also clear that the inspirational home furnishing content is where the magic happens, and IKEA will continue to inspire and help people to plan their needs and dreams at home with existing and new exciting tools.  “Over the past few years, IKEA has been transforming many aspects of how to reach and interact with our customers, to meet customers wherever they are. Now the work will now continue to amplify the unique IKEA home furnishing knowledge, products and solutions in the best possible way - to inspire the many people through existing and new ways, channels and formats,” says Konrad Grüss.The decision to say goodbye to the IKEA Catalogue goes hand-in-hand with the ongoing IKEA transformation to become more digital and accessible. Last year IKEA online retail sales increased by 45% worldwide, IKEA.com welcomed more than four billion visits - and at the same time IKEA has improved digital services, and launched new apps for a better IKEA experience – wherever customers meet the IKEA Brand.IKEA will honor and celebrate the fantastic history of the IKEA Catalogue. As a tribute, during the autumn of 2021, IKEA will make a book available for the customers in the stores, filled with great home furnishing inspiration and knowledge. With that said, the beloved IKEA Catalogue as we know it today will not continue.5 facts about the IKEA catalogue:1951: Ingvar Kamprad himself put together the first IKEA Catalogue, and the very first catalogue cover featured the MK wing chair in brown upholstery. Printed and distributed in 285,000 copies in the southern part of Sweden, 68 pages. In Swedish.1998: First catalogue "IKEA at office" available on the internet, which was a special edition only showing furniture for business/offices. The ambition this year was to present the whole catalogue online, but due to the complexity with IT-systems the launch was postponed.2000: Launch of both a printed and digital version of the IKEA Catalogue.2001: E-commerce is launched for the first time in IKEA history, in Sweden and Denmark.2016: At its peak year, the IKEA Catalogue was distributed in 200 million copies, in 69 different versions, 32 languages and to more than 50 markets. About IKEA and our franchise systemIKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Today, 12 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. There are several companies with different owners, working under the IKEA brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.About Inter IKEA GroupInter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG, IKEA Industry AB and related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.The IKEA retail business is operated through a franchise system with franchisees that are authorised to a market and to sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the range, supply products and deliver communication solutions.

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IKEA restaurant meals: 50% plant-based by 2025

As one of the world’s largest food providers, IKEA is taking the next step towards making healthy and sustainable food more affordable and desirable to the many people. By adding more options to the menu in IKEA restaurants that are both more nutritious and delicious, IKEA hopes to inspire more healthy and sustainable choices. New IKEA food commitments, announced today in connection to a pre-event for the UN Food Systems Summit 2021, include that by 2025:50% of main meals offered in the restaurants to be plant-based and 80% to be non-red meat80% of all packaged food offered to be plant-based80% of all main meals offered in the restaurants to fulfil the IKEA Balanced Meal norm* for healthier foodPercentages are not sales targets.In 2019, over 680 million IKEA customers experienced the IKEA food offer in the restaurants, bistros and the Swedish Food Markets. As a global business, IKEA has a big responsibility – and opportunity – to make a positive difference and inspire a more healthy and sustainable living.Today, people with thin wallets have the hardest time affording healthy and sustainable products and services. A recent study[1] of 27,000 people across 27 countries confirmed that three out of four people want to reduce their impact on the environment by a large amount, and a significant number of meat eaters would be willing to switch to plant-based alternatives if they taste equally good, and have the same price and nutritional value.The survey also showed that companies have an important role to play in turning consumer thoughts and values into action, by making sustainable options more affordable.“IKEA wants to make healthy and sustainable choices the most desirable option, by for example demonstrating that plant-based food can be really delicious. Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here. The more sustainable choice shouldn’t be a luxury for the few. It should be part of people’s everyday life” says Lena Pripp-Kovac, Chief Sustainability Officer at Inter IKEA Group.The traditional meatball will stay on the menu. But In the last couple of years, IKEA has set out to develop more delicious and affordable plant-based options and to challenge the meat icons, with examples including the veggie ball, a chicken ball, a veggie hot dog and a salmon ball. The most recent example is the plant ball HUVUDROLL – a more sustainable option for the many meatball lovers that has only 4%** of the climate footprint of the traditional meatball, without compromising on taste and texture.According to recent science[2], eating less red meat, and more fruit and vegetables, is good for both people and planet. The food system today contributes 25-30% of global greenhouse emissions, and a significant part comes from livestock production[3].“A truly sustainable food system must be based on delicious, nutritious and responsibly produced food. IKEA is taking a full value chain approach to contributing to sustainable food systems, from responsible sourcing of materials, reducing food waste along the value chain, circular and more sustainable packaging and using the IKEA reach to make healthy and sustainable food options available to as many people as possible.”, says Peter van der Poel, Managing Director for IKEA of Sweden and Manager IKEA Range & SupplyIKEA has already made a meaningful start on this journey. More plant-based and healthier food options will continue to be rolled out in a phased approach in IKEA restaurants and Swedish Food Markets.*Healthier according to the IKEA Balanced Meal Norm: a science-based nutrition assessment framework created by IKEA and used in product development to improve the nutritional quality of meals and snacks in IKEA Food. The Balanced Meal Norm means that meals meet requirements IKEA has set to manage the content of calories (kcal), saturated fats, sugars, salt and fibre in the meal. These are key nutrients to target to help children as well as adults to eat and live healthier. The IKEA Balanced Meal Norm supports IKEA in developing meals that have a balance in the content of these nutrients.** Relates to the climate footprint of the ingredients only, and excludes processing, transportation and storing.  [1] https://globescan.com/people-want-healthy-sustainable-living-choices-2020[2] https://eatforum.org/content/uploads/2019/07/EAT-Lancet_Commission_Summary_Report.pdf[3] https://www.ipcc.ch/site/assets/uploads/2019/08/2f.-Chapter-5_FINAL.pdf 

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Mexico, welcome to the IKEA family!

Three years ago, Inter IKEA Systems B.V., the owner of the IKEA concept and the worldwide IKEA franchisor, decided to grant IKANO Group* the market allocation for Mexico. Now the time has come to warmly welcome Mexico as a new retail market in the IKEA world. “We are very excited to bring the IKEA concept to Mexico. To offer the IKEA range of well-designed and functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKANO brings a lot of experience in developing and successfully operating retail businesses, and together we are determined to make IKEA beloved and meaningful also in Mexico”, says Konrad Grüss, Managing Director, Inter IKEA Systems B.V. During the first couple of months, the IKEA offer and products will be available via e-commerce with home delivery. The first IKEA store will open its doors in Mexico City in the first quarter of 2021, at the Encuentro Oceanía. The store will create around 350 direct jobs and more than 1,000 indirect jobs. “We are very happy and proud to have started operations in Mexico, and we are looking forward to provide our market with the IKEA concept and products in order to create a better everyday life for the many people of Mexico,” says Malcolm Pruys, IKEA Mexico Retail Country Manager. He continues:“We are excited to open IKEA in Mexico only three years after the decision was made to enter the Mexican market. Especially under the tough Covid-19 conditions in Mexico City. It took significant collaboration and support across the IKANO Group and the retail business to make this possible. We now look forward to opening the first store early next year,” says Malcolm Pruys.For more information: media.franchisor@inter.IKEA.com*IKANO Group operates IKEA stores in Singapore, Malaysia and Thailand. With more than 6,000 co-workers in 17 countries, the Ikano Group business model is covering more than retail, with a number of companies active also within banking, real estate, production and insurance. Ikano Group was established in 1988 and is owned by the Kamprad family.About IKEA IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, operating under the IKEA trademark, all sharing the same vision: to create a better everyday life for the many people. The IKEA business was founded in Sweden in 1943. About Inter IKEA Group Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG, IKEA Industry AB and their related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.About the IKEA franchise system The IKEA retail business is operated through a franchise system with franchisees that are, among others, authorised to market and sell IKEA products from the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA concept and worldwide IKEA franchisor, who also assigns different Inter IKEA Group companies to develop the range, supply products and deliver communication solutions. Today, 12 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. 

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