Two children playing i kids bed.

Our view on children's rights

IKEA has decided to take the next big step on our children’s rights agenda and committed to integrating a child rights perspective into all our business activities. This is one major task for IKEA to fulfil the People & Planet Positive Strategy leading up to 2030. We want to be a positive force to inspire others to take action for children as well.

All children have rights, everywhere and always. At the same time, children are among the most vulnerable members of society and often lack a public voice. They are key stakeholders of the IKEA business – as members of the communities and environments where we operate, as users of our products and customers, as family members of co-workers, as young workers and as future co-workers and IKEA leaders.

As a global business, we have a big responsibility to demonstrate leadership and to be aware of our impact throughout the entire IKEA value chain – from how we source raw materials all the way to design, production, marketing, and sales that impact the rights of children, directly and indirectly. Most importantly, we want to act in children's best interests in everything we do. To make sure that we realise our commitment, IKEA has developed a roadmap for children's rights to set the direction for our actions till 2030. Based on the Children's Rights and Business Principles and the UN Guiding Principles on Business and Human Rights, the IKEA roadmap focuses both on preventing risks for children through, for example, our focus on the prevention of child labour, securing our products are safe and strengthening child safeguarding practices.

The roadmap also includes a focus on promoting children's rights, which is done through, for example, inspiring and enabling children to play and develop and actively seeking to involve them as stakeholders in our business. We continuously review and develop our approach to successfully address the most relevant risks to children and act where we, as a business, have the biggest impact. We recognise that it requires continuous effort to reach our ambition of integrating children's rights into everything we do.

Prevent child labour and support young workers

IKEA does not accept child labour. Children have the right to their childhood, and we take action to protect this right. However, the current situation of child labour is concerning. Around 160 million children worldwide are still in child labour, and sadly recent estimates show that the trend has reversed, and numbers have increased for the first time in two decades. 

The IKEA business has a long history of working to tackle the issue of child labour, dating back to the late 90s when we established IWAY, the IKEA way of responsibly procuring products, services, materials and components. We promptly investigate and follow up on any suspected cases of child labour and keep challenging ourselves and our suppliers to do even better and to focus resources where they will make the most difference. In FY21, there were no suspected or confirmed cases of child labour identified in our direct suppliers.

Whilst we work actively to prevent and tackle the issue of child labour, we also recognise the opportunity we must positively impact young people who are engaged in work - young workers. In many parts of the world, this group lacks access to education and decent working opportunities in formal work and instead falls into informal work and hazardous work situations. IKEA is committed to providing and promoting learning and working opportunities for young people and tackling this group's exclusion. One successful example is from Southeast Asia, where we have initiated a programme offering some 100 young workers mentored employment at our suppliers.

One of the three key focus areas in the action pledge is accelerating efforts to strengthen children's rights in the IKEA supply chain, which IKEA submitted in 2021. We are now planning to scale up the programme to other countries. We are also looking at how to further strengthen the inclusion of young workers in the IKEA supply chain more systematically and continuously, including providing decent work and learning opportunities.

Protect and side with children

We recognise our responsibility to ensure that all children who interact with the IKEA business, directly or indirectly, are safe and protected. Through our range and products, IKEA is committed to promoting children's right to play.

To side with children means to involve and listen to children all over the world actively. One of our priorities is exploring how we can bring the voice of children and young people even more into the IKEA business. All children have the right to express their opinions and views in matters that concern them. We believe that the voices of children and young people should be heard, both inside IKEA and in society at large, and we are playing a part in promoting their right to participate – for instance actively, we involve children in the process of product development to ensure that we heard their inputs and ideas, etc.

Integrating children's rights into our business also means that we need to understand and address how our marketing and communication impact children. We aim to guide and empower all relevant co-workers to be capable of applying a children's rights perspective in our marketing and communication. During 2020 and 2021, we developed and launched an IKEA guideline on how to responsibly portray and address children and are now working on training material to support the execution.

Meanwhile, we continue to explore how we can strengthen policies and practices to ensure that IKEA offers a family-friendly workplace. These are some of the recent steps we have taken to strengthen our children's rights approach in our value chain. 

Inspire and enable children to develop

Play is a critical part of every child's development. It contributes directly to health and well-being, cognitive development, self-esteem, and skills building. But around the world, children are spending less and less time playing.

We believe children are the experts in telling us what they like and what they need. By having children participate in our product development and other work processes, we strive to learn from their needs, dreams, opinions, and ideas. Therefore, we actively involve children in focus groups through our interactive Kids Labs and our online think-tank – the Kids Panel.

We also want to promote children's right to play and act beyond our operations together with others. In 2018, IKEA founded the Real Play Coalition with Unilever, the LEGO Foundation and others. The ambition is to create a movement that prioritises the importance of play as something that not only lets children be children but also sparks the fire for a child's development and learning. The Coalition aims to raise awareness of the importance of play, to increase opportunities for play in schools and cities, and to examine the impact of play on the cognitive development and socioeconomic status of children around the world.

Engage and work with others to realise children's rights

Beyond the work we do to integrate children's rights into our operations, we also want to help influence change for children and advocate for their rights together with other actors. We take an active role in promoting children's rights through partnerships and other engagements. Only by raising our voice together with other actors - suppliers, customers, governments, NGOs, and others - can we achieve sustainable, long-term improvement for children. We want to be a positive force and inspiration as we work towards our ambition to always act in children's best interests.