The IKEA values were shaped during a time in Sweden when the living conditions were harsh. People had to get by with what they had. This fostered a culture of entrepreneurship and hard work, and made people more pragmatic and mindful of resources. A lot has changed since the early days of the IKEA brand. Today we have grown into a global business with the size and reach to create positive change, not only for people but also for the planet. But on the inside, not a lot has changed.
We are straight-forward, innovative, creative and common-sense problem-solvers. We’re constantly trying to find better ways to get things done and to bring out the best in ourselves and others. We strive for a nurturing environment that encourages the entrepreneurs in us. We’re passionate about innovation and finding new solutions.
The 8 IKEA Key Values
Togetherness is at the heart of the IKEA culture. We are strongest when we trust each other, pull in the same direction and have fun together.
Caring for people and planet
We want to be a force for positive change. We have the possibility to make a significant and lasting impact — today and for the generations to come.
As many people as possible should be able to afford a beautiful and functional home. We constantly challenge ourselves and others to make more from less without compromising on quality.
A simple, straightforward and down-to-earth way of being is part of our Smålandic heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy.
Renew and improve
We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.
Different with a meaning
We are not like other companies and we don’t want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes - always for a good reason.
Give and take responsibility
We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspires everyone to contribute to development.
Lead by example
We see leadership as an action, not a position. We look for people’s values before competence and experience. People who ‘walk the talk’ and lead by example. It is about being our best self and bringing out the best in each other.