An angled IKEA store façade featuring large windows. There is a big IKEA logo at the top of the building.

The IKEA way of retail

We are bringing IKEA closer to our customers through a diverse strategy of city-centre locations, traditional suburban stores, improved capabilities for online shopping, as well as home deliveries and services.

New IKEA meeting points.

New IKEA meeting points

To keep up with customer expectations, we’re exploring new ways for people to interact with us, both online and offline.
Explore our latest stores
Learning as we go - the challenges of entering a new market.

Learning as we go – the challenges of entering a new market

Country Marketing Manager, Ulf Smedberg, was involved in setting up the IKEA business in South Korea and India. He discusses what’s important when entering a new market.
Read the interview with Ulf Smedberg
  • 70%

    of us will be living in cities by 2030

  • 1/3

    of the world’s population is already co-living

  • 1.5m

    people are moving to a city every week

Bringing the IKEA Brand closer to the people of Paris.

Bringing the IKEA brand closer to the people of Paris

As part of a new strategy to create a more convenient shopping experience, we are opening more stores in city centres. One of the first was IKEA Paris La Madeleine.
Explore the smaller format IKEA store in Paris
U-turn in the UK. From flat sales figures to happier customers.

U-turn in the UK. From flat sales figures to happier customers.

How rethinking the customer experience steered us into a total market approach – which changed everything.
Read the interview with Jon Abrahamsson Ring