A man in a blue shirt wearing glasses.

Learning as we go: the challenges of entering a new market

How did you prepare to enter these new markets?

A boy reads a book together with his father in their home in India.
A lot of research was done exploring what life at home is like for local consumers.
A little girl in colourful clothes learns to walk with her mother’s help in India.

What did you observe in India and South Korea and how did this affect your approach?

A mother plays with her baby daughter on the floor of her room surrounded by toys in South Korea.
We wanted to help people in Korea live a better - and happier - life at home.

What is the most challenging aspect of entering a new market?

A table laden with various Korean dishes seen from above. Four people sit at the square table.

What did you learn from these experiences?

And what was the key learning?