In the first part of the survey, people were asked about their views on air pollution. In the second part, they were given a portable pollution sensor and instructions to bring it with them in their daily lives. All participants were surprised to find how high the pollution levels were in their particular neighbourhood and in their homes.
"We discovered that most people underestimate the threat of air pollution, simply because they can’t see it. We also found a general preconception that air pollution happens outside, rather than inside. In reality, many of the most polluting gases are invisible and in some places in the world, pollution is five times higher inside than outside,” says Nanette Weisdal.
One other major finding in the survey was that the data from the pollution sensor, coupled with the most up-to-date information on indoor and outdoor pollution, was enough to change people’s views and behaviours.
"As an individual, it is easy to feel overwhelmed and powerless by such a huge problem. But in fact, there are many small changes that everyone can make, which can have real impact on air quality. All the participants in our experiment changed their behaviour once they had that awareness. Hopefully starting this conversation will have a ripple effect," says Nanette Weisdal.
According to the World Health Organization (WHO), air pollution is estimated to kill 1 in 8 people globally, due to heart disease, stroke, respiratory disease and cancer. That’s why giving people access to clean air is a priority at IKEA. For a number of years, IKEA has been focusing on reducing air pollution from its own operations and products.
"We are phasing out hazardous chemicals and tackling greenhouse gas emissions. We have also successfully lowered formaldehyde emissions in our wooden furniture and removed harmful flame-retardants from textiles to improve indoor air quality in our customers' homes. Our next step is engaging with people around the topic, and this survey is the beginning of that journey," says Nanette Weisdal.
Explore the Clean Air Survey or follow #IKEAcleanair for more insights.