The next step is something people might associate with the IKEA brand: efficient packaging and distribution. Flat packs keep transport costs down which lowers prices for our customers. They also make it easier for people to take products home themselves. Once the products are home, customers can play their part in keeping prices low by assembling them. Although customer expectations and our service offer might have changed over the years, our collaborative mindset hasn’t. We believe that by working together with customers, partners and co-workers, we can continue to add value to people’s everyday lives.
The chain ends at the start with learning from customers and co-workers, so we know how to improve. We realise we’ll never have all the answers, but we’re sure that working together we can continue to add value for people who dream of a beautiful and affordable home.