The IKEA road to decarbonising transports and logistics
Do you know your favourite IKEA armchair has travelled hundreds of miles before it reached the coveted corner in your living room? Typically, the armchair’s journey would have started from a supplier’s factory to reach a distribution centre. From here it would go to a store and then to your house. This journey has an impact on people and our planet because transport and logistics leave behind a carbon footprint. So, IKEA wants to do something about it. We sat down with Elisabeth Munck af Rosenschöld to know how IKEA is working on its 2030 goals to reduce carbon emissions from every transport by an average of 70 per cent for its land and ocean transportation.
Elisabeth was just about a child when she heard about the gradual depletion of the ozone layer and its harmful effects on people. She remembers it quite clearly - the news items were full of warnings that humanity was in acute danger if urgent steps were not taken to tackle the damage to the ozone layer.
What intrigued her even more was how our seemingly harmless actions – like buying refrigerators or use of deodorants, which contain CFCs (chlorofluorocarbons) – were adding to the problem.
Connecting people to bring change
With increasing urbanization, new store formats, new selling capabilities like e-commerce, and fast-changing customer behaviours, the demand for home furnishing products is rising. But the demand and response to it needs to be sustainable and effective in the long run.
So, IKEA is rethinking everything – the materials used for making products, energy consumption in the operations, to how products are transported through the supply chain to keep growing but within the boundaries of the planet.
Even as IKEA has started its decarbonisation journey, it is not an easy one. Transportation is often referred to as a hard-to-abate sector. The term 'hard-to-abate sector' refers to a segment for which modernisation or transition is not easy because it either lacks technology or the costs are prohibitive.
In the context of transportation, it often refers to the immense challenge of electrification and the costs involved in making these transitions. For example, in transportation, a change is not just about opting for electric vehicles; it means such large vehicles must be available in the first place. They also need to be able to travel long distances, which means charging points need to be in place. To make it sustainable the electricity also needs to come from renewable sources.
IKEA can bring forth changes for a more sustainable environment, but we cannot do this alone. Alongside like-minded partners, and stakeholders, we can multiply and amplify the small steps to become strides.
"A crucial factor for optimising fuel consumption is to deploy the recent innovations available in the freight industry. A new truck used in the Netherlands has shown that an efficient engine reduces fuel consumption by up to 10 per cent. At the same time, the innovative hardware and software solutions help maintain average speeds, save costs, and reduce emissions," says Elisabeth.
RethinkRethink refers to being open to innovative ideas and collaborating with others to drive innovation.
For example, IKEA is on a journey to phase out fossil fuels and sees electrification as a key contributor to reducing CO2 emissions. So, for this, IKEA is collaborating with like-minded companies to scale the build-up of infrastructure and deploy electric vehicles.
There are other collaborations too. In 2021, IKEA joined forces with several global companies by signing the 2040 ambition statement through the collaborative platform Cargo Owners for Zero-Emission Vessels, facilitated by the Aspen Institute. The ambition statement highlights that global transport buyers want zero-carbon shipping and rapidly accelerating decarbonising efforts. By signing this, IKEA aims to ship goods only on zero emission vessels by 2040.
When we say climate positive, it is an alliance beyond our carbon footprint.
"If we buy all the biofuel available in the market and there's nothing left for anyone else, we have not achieved anything. When we say climate positive, it is an alliance beyond our carbon footprint," Elisabeth says.