ÖVERALLT collection coming to Design Indaba Festival
IKEA was curious to learn more about the contemporary African design scene and the creative explosion that can be seen in several cities around Africa. On 27 February, the collection will be showcased at the place where it all started – Design Indaba Festival in Cape Town.
Two years ago at Design Indaba Festival we teamed up with a group of designers, architects, artists and creatives from five African countries to collaborate around modern urban rituals and the importance they play in the home. The starting point was to explore this area connected to socializing around food, indoor and outdoor living, the rituals around expressing identity and sustainability. From there, the design and development process has resulted in a collection of products that is all about building bridges and discovering the “urban living room” together with others.
The limited edition collection ÖVERALLT will launch in all IKEA markets in May 2019. But already 27 February, the collection will be showcased at the place where it all started – Design Indaba Festival in Cape Town.