Recycled, relaxed and expressive the Thai way
Where creativity thrives, money rarely does. We went to Thailand to explore small space living and multi-functionality with an open and problem-solving mindset together with Greyhound Original Bangkok. The result? We call it SAMMANKOPPLA.
Multi-purpose and creativity
“We know that people today want their personalities to be shown in their home. At the same time both space and money is limited when living in big cities. Since multi-function and creativity is key in order to enable both a small space living solution and an expressive design piece, we turned to Greyhound Original.”, says Michael Nikolic, Creative leader at IKEA of Sweden.
Contemporary Thai attitudes and lifestyle
When Michael first reached out to Greyhound Original, the founder and creative director Bhanu Inkawat asked “Why Thailand?”. Now he is happy to bring contemporary Thai attitudes and lifestyle into the collection — an approach well suited to the task of making the most of small spaces in modern urban living.
What part of everyday life in Thailand have you brought into SAMMANKOPPLA?
“If you have ever been to Thailand, you know it is a lot about relaxation and easy floor living on cushions and rugs. At the same time Thailand is very chaotic in a way with a mix and match, and, mismatch of new and old lifestyles. Just look at how colourful a traffic jam is in Thailand! The third thing we bring into this collaboration is the Thai way to easily adapt to new environments and the tradition to give used or broken things a new life,” says Bhanu.
Do you have a favourite product in the collection, Bhanu?
“We really wanted to introduce the relaxing floor living to IKEA, so we made a floor mat out of recycled plastic. Instead of one pattern we put in different graphic patterns to make it funky,” says Bhanu.
Reuse, recycle and repurpose in a clever way is a strong theme in the collection SAMMANKOPPLA, which means interconnect or unify.
“Greyhound Original have a great experience of combining the expressive design of fashion and street culture to using materials in new ways, reusing and repurposing it. Something that can be really interesting when designing and it is also becoming more, and more important in the world,” says Michael.
The SAMMANKOPPLA collection will be available in stores 2020.