IKEA and Saint Heron brings GÅTFULL – a beautiful mix of philosophy, aesthetics and function
Being visionary and open, reflecting about the human mind, experimenting with new materials, different colours and seeing product development in a new light. All are central components in the creative process behind GÅTFULL, a new series of forthcoming products from IKEA in collaboration with the creative collective, Saint Heron.
The idea behind GÅTFULL is to explore how inspiration from music, arts, fashion, architecture, sounds and aesthetics can come alive and be combined with functional home design.
“For IKEA it’s exciting to have the opportunity to work with Saint Heron and learn from their way of working. I believe that the collective mind set and approach that they have is very inspiring and is something that IKEA already aims at. We are living in an age where the community spirit is a driving force in developing a meaningful economy and home”, says Henrik Most, Creative leader at IKEA.
Saint Heron, founded by artist Solange Knowles, describe themselves as a cultural hub, building an inclusive community based on artist and artisan collaborations and collective work. Sprung from the disruptive multi-disciplinary design culture growing in our big cities, they work with a variety of expressions, such as sculptures, ceramics, music, visual art and performance art. Saint Heron is about developing ideas together.
“Our focus is to design objects with multifunctional uses. In this collaboration with IKEA we hope to empower imagination, and deepen the thought behind usability”, says Armina Mussa, Co-Art Director of Saint Heron.
For some time now, IKEA has teamed up with fashion designers, artists, architects and other creatives to explore the many aspects of what makes a home feel like your home. Things that add fun and energy, mood, atmosphere or personality. GÅTFULL and the collaboration with Saint Heron, is about the merge of functionality and aesthetics in objects that we can relate to, that sparks emotions and makes us feel at home.
“The modernistic view of design is often that form should follow function. That we start with a perceived need, the function, and then find a design for that. In this collaboration, form also follows our emotions and here we have a lot to learn from creative frontrunners as Saint Heron”, says Henrik Most.
The philosophy behind the GÅTFULL collection explores time, space, light and matter and will result in a new series of design objects that will be presented in 2021.