IKEA and Marimekko drawing on Nordic traditions to inspire a sauna moment
What brings two iconic Nordic brands together, and what will they, in turn, bring to the many? We asked Rebekka at Marimekko, and Henrik at IKEA, and found the answers somewhere between Nordic design heritage, creating a better everyday, and a Finnish sauna.
Nordic design is often appreciated for being practical and simple, with materials that call to mind the nature covering much of the region’s sparsely populated lands. But there’s also joy and playfulness in the Nordic design tradition. Not least where Finnish design house Marimekko is concerned.
Known for bold original prints and colours, Marimekko designs have made everything from runway shows and streetwear to pops of colour in the home. For an upcoming collection, Marimekko and IKEA join forces to create objects that inspire moments of joy and relaxation in everyday life.
“Marimekko and IKEA have always been concerned with bringing beauty and design to accessible objects – and addressing people’s wellbeing through them”, says Rebekka Bay, Creative Director at Marimekko. “With this collaboration, we’re doing exactly that.”
Where IKEA brings a diverse portfolio and home furnishing expertise, Marimekko brings a deep knowledge in the art of printmaking dating back to its foundation in 1951. Knowledge used to develop brand new, unique prints seen for the first time in this collection.
“In design, I always try to strive for this balance of two known and one unknown. Here, the two known are the brands, and the unknown would be the new prints”, says Rebekka.
In design, I always try to strive for this balance of two known and one unknown.
Drawing from a common heritage
There’s a very clear architectural, timeless quality to Marimekko’s designs.