With the Nytillverkad collection, vintage IKEA designs are back in lively new colours
What better way to celebrate a birthday than to honour some of the highlights of the time passed since? To mark 80 years, IKEA does so with Nytillverkad – a colourful revitalisation of items from its treasure trove. We walked down memory lane with Rutger Andersson and Sven Fristedt to talk about their now iconic vintage IKEA designs – and what they really think of the Nytillverkad takes on them.
Bringing Rutger Andersson’s SMED to Nytillverkad BONDSKÄRET
The IKEA design icons of the future found in the past
“There are so many exciting things that Ingvar Kamprad had made forty or fifty years ago that we might not dare to do today. And not just at IKEA, but across the home furnishing industry”, says Karin Gustavsson, Creative Leader at IKEA and for the Nytillverkad collection.
“Letting designers run free, working with vibrant colours, doing very unexpected things. People want more of that today, to be able to create their own personal mix at home”.
With Nytillverkad, we wanted to find the icons of the future in the old and create a tribute to our eighty-year-long history at IKEA.
“I had SMED myself back then. It’s a very special memory to me”, Karin says, adding enthusiastically: “And I grew up with Sven Fristedt’s fabrics, so it was very exciting to meet him in person”.
Visiting Sven Fristedt, a Swedish master of patterns
In a cosy loft apartment nestled in a small coastal town of southern Sweden, renowned Swedish pattern designer Sven Fristedt sits at his kitchen table, an eager look on his face. A small team from IKEA, Karin included, is visiting. They’ve brought samples from the Nytillverkad collection with them.
“Good quality, it’s really nice!” Sven says as he strokes the broad-striped Nytillverkad LAGERMISPEL cushion cover in white and yellow. It’s a redress of his ILEX pattern, launched in the 1983 IKEA catalogue.
But what he gets even more excited about, is the KRYPKORNELL pre-cut fabric, a slight update to his colourful, leafy BLADHULT design.
“I feel happy when I see this. I think it will be enjoyed, absolutely”, Sven says, gently stroking the fabric. He’s happy with the size of it, and playfully reminds Karin that “You can’t make it too small!” was an input he had early on.
Sven brings the team into his lively living room to share stories of his most active time as a pattern designer with the team, picking up and pointing at posters, books, patterns, and newspaper cut-outs to help illustrate.
Sven and his patterns arguably once put Swedish textile design on the map. When Karin mentions this to him, Sven says he doesn’t tend to give the idea much thought at all.
“Imagine if I went around thinking, ‘God, I’m so big, I’ve meant so much. If they only knew that without me, life would be so damn boring’”, Sven says with a smirk, causing chuckles in the room. “But now with the exhibition of my work at Kulturen, which looks quite big, and seeing the number of fabrics and patterns that I’ve done over the years…”
Sven lights up when he speaks about the retrospective of his work at Kulturen in Lund, Sweden, noticeably honoured by the feature. He then falls silent for a moment, looking down while taking a breath that turns into a smile as he looks up again. His fingers brush against the KRYPKORNELL fabric draped over his work chair. Carefully, he concludes:
“I feel satisfaction, I do.”
The first launch of the Nytillverkad collection was revealed at the 2023 Milan Design Week and will be available in IKEA stores from July 2023.