Did you know that more than one billion people around the world live without access to electricity? By teaming up with Icelandic-Danish artist Olafur Eliasson and his colleagues behind the social business Little Sun, we hope to raise awareness about these issues. Our goal is to co-create a series of beautiful, functional and sustainable everyday tools for people living off-grid.
In 2018, we also started a collaboration with the masters of play, LEGO creating a collection called BYGGLEK. Because we believe play makes the home – and the world – a better place.
We know that adults and children sometimes have very different ideas when it comes to play. Often the kids want to get everything out and make a big mess, while the grown-ups want to keep things tidy. How can we keep everyone happy? That, and much more, is what we’re working on with LEGO at the moment.
Another example is Adidas, who we teamed up with to improve our understanding of how people share their time between exercising, sleeping and eating at home. The collaboration with the sports giant is about making fitness work as a part of our daily routines – all with a special focus on young women. How can we make it easier for people to have an active lifestyle? Keep your eye out for the RÖRLIGHET collection.
So why are we interested in design collaborations? Is it just a bid to cash in on a hip company’s coolness? Not at all. We’re collaborating with creative thinkers to solve urgent and future problems in order to create a better everyday life for the many people. Together with designers, brands, artisans, students and many others, we’ll dare to explore new possibilities and tackle new challenges. We love the free flow of ideas and it’s our desire to create an open, inclusive design culture that can move in any direction. Do you have an idea that could help people live better? If the answer is yes, we’d love to hear from you.
