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IKEA news

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IKEA opens its first physical store in Mexico

The store will create 300 direct jobs and more than 1000 indirect ones.250 products out of the 5,000 that defines the store offer, are made in Mexico, representing 8 to 10% of the planned sales.IKEA will welcome visitors to the store by appointment and in compliance with all official national Covid-19 health guidelines.Mexico City, April 8, 2021. Today IKEA opened its first store in Mexico, in the east part of Mexico City, within the inner ring of the city as part of the Encuentro Oceania shopping center. The store has a surface with a total of 23,000 sqm distributed in 3 levels with 3 integrated shopping centre entrances and plans to receive 5,3 million visitors during the first full year.The store generates 300 direct jobs and 1000 indirect ones, a percentage of which will be for residents from the Venustiano Carranza neighborhood.At the IKEA store, all the Mexican visitors will find a diverse offer of home solutions and a total of 5,000 products of which 250 are made in Mexico. This represents 8 to 10% of the planned sales.The store includes a restaurant with a capacity for 665 people that operates according to the COVID-19 measures, and a marketplace where more than 150 Swedish food products will be for sale, as well as a wide variety of vegetarian and vegan products such as meatballs, hot dogs and ice cream. In addition the food offer includes a stock of products from sustainable agriculture, for example the UTZ-certified coffee, which is produced with care for people and the environment. As part of the opening campaign, IKEA signed up more than 125,000 IKEA FAMILY members and distributed more than 700,000 IKEA Catalogues through different street teams and a Catalogue Drive Thru event.“We are very excited to finally open out first store in Mexico. We are proud that even through a pandemic we are able to bring the IKEA brand to the many people in Mexico City. It has been a challenging time, but we hope this opening helps to bring a smile to people’s faces”, commented Malcolm Pruys, Retail Country Manager and Managing Director of IKEA in Mexico.“This is a day of joy. After many years of preparations, and almost half a year with E-commerce in Mexico City, we are now very excited to present the IKEA concept physically in Mexico. We are determined to make IKEA beloved and meaningful also in Mexico”, says Anna Solodovnikova, Expansion Manager, Inter IKEA Systems B.V., the worldwide IKEA franchisor.Co-worker and visitor’s health and safety, a priority for IKEAFor IKEA, the co-workers’ and visitors' health and safety are the top priority, therefore the store will be receiving a limited number of people per day by prior appointment. The store will only be working at 30% of its capacity according to the government of CDMX´s health protocol.IKEA invites all customers to schedule a 30-minute visit at IKEA.mx, get inspired to create your shopping wish list so the store tour can be more effective. All areas of the store, carts, and FRAKTA bags will constantly being sanitized.“We will open in a safe way and I ask that people respect the system we have in place, as Mexico continues to improve the Covid-19 situation we will be able to accept more and more visitors to this incredible development. Our teams are ready to serve you and provide the best possible experience on the day you have you allotted booking” has said Malcom Pruys.Sustainability, at the core of IKEA The store includes 570 solar panels and rainwater collection and LED light systems and has obtained the LEED Gold certification.IKEA e-commerce activity in Mexico since November 2020Previous to this first physical store opening, IKEA started its commercial activity in Mexico the 12th of October 2020 when its product offer started to be available via e-commerce with home delivery.IKEA operates in Mexico through IKANO Group, one of the 12 IKEA franchises around the world.More info about the IKEA franchise system in https://about.ikea.com/enFor more information visit: about.ikea.com/newsroomAbout IKEAIKEA offers well-designed, functional, and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.About Ikano GroupAt Ikano, our vision is to create possibilities for better living. We are an international group of companies active within banking, real estate, production, insurance, data analytics and retail. Ikano Group was established in 1988 and is owned by the Kamprad family. Our mission is to simplify the many people’s lives so they can focus on living. We do this by working together to create simple and meaningful solutions based on fair terms that bring value to our customers. Find out more about us on www.group.ikanoAbout the IKEA franchise systemThe IKEA retail business is operated through a franchise system with franchisees that are, among others, authorized to market and sell IKEA products from the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA concept and worldwide IKEA franchisor, who also assigns different Inter IKEA Group companies to develop the range, supply products and deliver communication solutions. Today, 12 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. 

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Inter IKEA Group gather its global marketing and communication to reach and inspire more people

The constant journey of adapting, improving and strengthening the ways IKEA meet its customers, continues. Global marketing and communication play a central role in contributing to how people around the world see, experience and feel about IKEA. With the ambition to further gear up the presence and to be an inspiring leader of life at home, Inter IKEA Group has decided to gather the global marketing and communication competences and assignments in a new entity, named IKEA Marketing and Communication AB.    To continue to develop and strengthen the core capability for common marketing communication content, solutions and services, Inter IKEA Group is exploring how to bring the various marketing and communication capabilities from the core businesses closer together in a new common entity called IKEA Marketing & Communication AB, located in Älmhult. The ambition is to have the new structure in place by latest 1 September 2021.  Erika Intiso will be the Managing Director of IKEA Marketing & Communication AB. In her role Erika will report to the chairman of the board, Konrad Grüss, Managing Director at Inter IKEA Systems B.V.  “The overall ambition of gathering the global marketing and communication capabilities, is to better meet the customer behaviours and needs of today and tomorrow”, says Erika Intiso, Managing Director of IKEA Marketing & Communication AB. “We want to be the “go to destination” for people who seek inspiration around life at home, regardless of their choice of channels and platforms, and this movement will unleash several potentials for us and how we develop future common marketing and communication content for our products and solutions”, continues Erika Intiso.  Life at home is more important than ever, and so is the need for impactful marketing communication content, personalisation, market relevance as well as experiences. All, vital aspects for the future success and growth of IKEA, and these concrete changes aims to accelerate the journey for IKEA to become an even more curious and innovative brand that reaches, engages and interacts with more of the many, across all touchpoints, in all existing and future IKEA markets.    About IKEA IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.  About the IKEA franchise system  The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.   About Inter IKEA Group  Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.   

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IKEA makes a new dress for KLIPPAN sofa with MUD Jeans by using recycled jeans

With a belief that products and materials can last much longer, IKEA and MUD Jeans, a Dutch denim company, work together to give recycled denim a new life by using it to develop KLIPPAN sofa covers. The new KLIPPAN sofa cover is a limited collection which will be sold in 9 European markets*.“KLIPPAN sofa is an iconic IKEA product. By offering new sofa covers made from recycled materials, we can help customers to renew their sofa and reuse materials.” Said Piotr Jakubiak, Deployment Leader at New Business and Innovation Deployment, IKEA of Sweden. “We are happy to work together with MUD Jeans to make the KLIPPAN sofa cover with recycled denim. This simple action will give new life to the sofas and worn jeans.”In Europe, approximately 500 million pairs of jeans are sold every year. On average, each European has 7 pairs of jeans, and 2 out of them are never worn. After use, most of the jeans end up in landfill or are incinerated. Less than 1% of them are used as material for new garments.**Each new KLIPPAN sofa cover contains 40% of post-consumer recycled denim, equivalent to two pairs of old jeans. Compared to the industry standard denim method, each cover made with this post-consumer denim saves 27,000 litres of water and reduces the carbon footprint by 67%.“IKEA wants to grow within the boundaries of the planet. We believe all materials are valuable and should not be wasted. By joining forces with MUD Jeans, we can work together to secure new sources of recycled materials, and develop products using post-consumer materials such as recycled jeans.” says Malin Nordin, Head of Circular Development, Inter IKEA Group. “By working together, we are exploring ways to minimize waste and reduce our impact on the planet.”MUD Jeans is a denim brand based in the Netherland and a pioneer in circular textiles with a proven and certified positive impact. IKEA and MUD Jeans want to accelerate the change of adopting circular business models by working together. More products made by post-consumer recycled denim are in the development process and will meet customers soon.------------------------------------------------------------* The 9 markets are the Netherlands, Germany, the UK, Ireland, Austria, Switzerland, Belgium, France, and Italy. Please refer to the local IKEA team for the sales start date in each market.** Source: https://www.circle-economy.com/resources/exploring-the-global-environmental-and-socio-economic-effects-of-pursuing-a-circular-economyFor more information visit: about.ikea.com/newsroom

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IKEA supports 2021 as the UN international year for the elimination of child labour

The UN has designated 2021 as the International Year for the Elimination of Child Labour1. IKEA has for many years been working in a dedicated way to tackle child labour and fully supports the UN initiative. As a further commitment, IKEA submits an action pledge to accelerate efforts to strengthen child rights in the IKEA supply chain.“Children are key stakeholders of our business – as members of the communities where we operate, as users of our products and services, as family members of our co-workers, as young workers and as future co-workers and IKEA leaders. All children have rights, everywhere and always. As a global business, we have a big responsibility to demonstrate leadership and be aware of our impact throughout the IKEA value chain and take action to address it.” said Lena Pripp-Kovac, Chief Sustainability Officer, Inter IKEA Group.The IKEA business has a long history of working to tackle child labour in the supply chain, dating back to the late 90’s when IWAY2, the IKEA supplier code of conduct, was established. During the COVID-19 crisis, the vulnerable situation for children globally has been exacerbated, making action even more urgent.  This year, the UN are asking stakeholders across society to pledge to take specific actions that can be completed during 2021. The IKEA action pledge strengthens efforts on child rights with three key focus areas:Further integrating children’s rights into the existing IKEA due diligence systemDuring 2021, an analysis will be undertaken to review IWAY from a child rights’ perspective as basis for a plan on how to further practice and strengthen IWAY moving forward.Accelerating the work to promote decent work for young workers3Further action will be taken to promote access to decent work for young workers. Building on requirements in IWAY and pilot testing young workers’ programmes, an assessment will be conducted in 2021 to identify where risks to youth unemployment and lack of educational opportunities are highest in connection to the supply chain. The outcome will inform how to further strengthen the inclusion of young workers in the IKEA supply chain.Partner up to increase and scale effortsDuring 2021, Inter IKEA Group will join the ILO Child Labour Platform. With this membership, the IKEA business will increase efforts on child labour due diligence and accelerate the collaboration with other partners to tackle issues further down the supply chain.“The work to eliminate child labour requires continuous effort. We have been working to address child labour for 20 years and will accelerate efforts in 2021 and beyond in line with the goal set by the UN to end child labour in all its forms by 2025. In addition to the actions in our pledge, we are exploring internally as well as together with UNICEF how to advance family-friendly policies that address some of the root causes of child labour. Together with key partners we will continue to make progress” said Alinde Melin, Global Human Rights and Children's Rights Leader at Inter IKEA Group.The UN has designated 2021 as the international year for the elimination of child labour and are urging stakeholders across society – from companies to governments and individuals – to pledge to take specific actions that can be achieved by December 2021. As the official global partnership to achieve SDG Target 8.7, Alliance 8.7 is the vehicle to coordinate action to end child labour by 2025. The International Labour Organization (ILO) has been mandated to facilitate the organization and implementation of the International Year, in collaboration with relevant stakeholders.-----------------------1 Child labour is defined as work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development. It refers to work that is mentally, physically, socially, or morally dangerous and harmful to children; and/or interferes with their schooling. A child is anyone under the age of 18 years.2 IWAY is the IKEA way of responsibly procuring products, services, materials, and components. It defines the IKEA principles and standpoints for environmental, social, and working conditions, as well as animal welfare, in the IKEA value chain. For more information, please visit about.ikea.com.3 A young worker is someone under the age of 18, and above the minimum legal working age, who is engaged in work.-------------------------------------About IKEAIKEA offers well-designed, functional, and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.About Inter IKEA Group Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.For more information visit: about.ikea.com/newsroom