Life is a series of new starts, sometimes they come when you expect them and just as often, when you don’t. Transitions to what’s next in our everchanging lives require new ways of thinking, new perspectives, new habits, new ideas and new solutions.
That is why this year’s IKEA catalogue is created as a handbook, that feels like a friendly and optimistic problem solver full of smart tips, hands-on ideas and small affordable shifts, rooted in real life at home. It is a way of sharing knowledge, a point of view that a better home creates a better everyday life at home. The handbook is filled with “how to’s” – how creating a better home don’t have to be complicated, expensive or time consuming.
“Life at home has never been as important as it is today. We know that to most people living is synonymous with small space living. It's not always a choice or just a temporary thing. More people have even more limited budgets today. That’s why most of the solutions featured in this year’s catalogue are accessible for people with small budgets and for small spaces” says Caroline Hjertström, Range Communication Manager, IKEA Communications.
The IKEA catalogue 2021 aims to inspire people to live healthier and more sustainable lives at home. “We want to help you get there: one small step, one new habit, one ergonomic pillow, one new recipe, one water saving tap or one new desk for your (home) office” says Caroline.
The IKEA catalogue 2021 is not just a catalogue. It’s content of inspiration and knowledge of life at home. Content for all IKEA online and offline channels, for digital and physical touchpoints.
This 70 year old is still going strong and appreciated for its content. “We are continuing to develop the global marketing channels and at the same time we also create content locally to become even more market relevant with a selection of styles, situations, segments and stories” says Caroline.
"On the path to a better life at home, small steps make a big difference".
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
Inter IKEA Group
The core business within Inter IKEA Group are franchising, range, supply and industry. Inter IKEA Systems B.V. is the owner of the IKEA Concept and the worldwide IKEA franchisor, that also assigns different IKEA companies to develop range, supply and communication. These assignments are carried out by IKEA of Sweden AB, IKEA Supply AG, IKEA Food Services AB and IKEA Communications AB.