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IKEA invests in nyris, a German deep-tech start-up company – to improve intelligent technology solutions for customers, partners and co-workers

Inter IKEA Group has made a minority investment in nyris, a Germany-based innovative deep-tech start-up company, which provides visual intelligence technology.

IKEA customers can already today experience the nyris technology, in the IKEA Place app, providing intelligent, responsive information to the customer, based on its requests and commands. This is only the first in a range of upcoming solutions offering to support the customers in their IKEA experience. For example; to make product assembling responsive and easier, and the possibility to match home furnishing styles and specific products for the specific customer.

“This investment will enable Inter IKEA Group and all IKEA franchisees to use visual intelligence capability to provide an up-to-date shopping experience for the IKEA customers across the world,” says Per Krokstäde, Innovation & Strategic Partnership Manager at Inter IKEA Systems. 

For IKEA, new smart digital solutions are key to be more accessible for its customers, in both existing and new markets, and in physical as well as digital customer meeting points.With the nyris collaboration,IKEA will add competence and state of the art know-how, creating digital home furnishing content and adding to a seamless customer journey across all meeting points. 

The intelligent technology of nyris will improve the home-furnishing shopping experience and visual discovery at IKEA. But it will also improve the internal processes and ways of working; IKEA warehouses can use the technology for more accurate and faster inventory management and the IKEA suppliers will be able to use the technology for a more efficient quality control process. 

“The technology will enable new solutions also for co-workers and partners, to support them in their daily work using the opportunities with the deep tech of visual intelligence throughout the integrated IKEA value chain,” says Per Krokstäde.

Through this investment nyris will reach new markets and verticals faster, increased visibility and to continue developing their highly performant visual search platform to set a new bar of customer-centric AI products. 

“It makes us, at nyris, very happy and proud to now be an even closer part of IKEA and its ongoing journey towards improved digital customer experiences. Our contribution and goal at nyris are to make visual search and discovery a unique and engaging experience for everyone,” says Anna Lukasson, CEO and co-founder of nyris. 

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