Image

The IKEA menu of conceptualised meeting points expands

Inter IKEA Systems B.V., the owner of the IKEA Concept and worldwide IKEA franchisor, has added IKEA plan and order points to its menu of conceptualised customer meeting points. This means testing is complete and IKEA retailers can implement IKEA plan and order points in their markets.

An IKEA plan and order point usually highlights a main commercial area such as IKEA kitchens, bedrooms and bathrooms. It provides customers with easy access to IKEA’s home furnishing expertise, inspiration and passion. The plan and order points, which are much smaller than regular IKEA stores are conveniently located where customers live, work and commute. This new format of IKEA customer meeting points caters to those customers that are looking for a specific, targeted visit to get support in planning and buying customised products or solutions across all core areas of the home.

“The IKEA plan and order is a fantastic addition to a market and enables IKEA to create a better everyday life for the many people,” says Pär Gustafsson, Customer Meeting Point manager, Inter IKEA Systems B.V.  “It meets a specific customer need and at the same time gives an overview of the entire available range in a certain market. It brings IKEA closer to customers, especially where they live, work and commute.”

Customers at an IKEA plan and order point can access and order the entire IKEA range that is available in the market. IKEA plan and order points complement IKEA stores, IKEA ecommerce and other IKEA customer meeting points in a market.

Renew and improve

The conceptualisation of the IKEA plan and order point marks the completion of several years of testing and gaining experience. Several aspects, such as the available range, visual identity and customer convenience have been successfully tested and are now geared to providing a rewarding and unique IKEA customer experience. Other aspects, such as the naming, which in most markets is “Planning Studio”, are still being tested.

28 IKEA plan and order points currently operate in 19 different IKEA markets. In the coming year more than 30 new IKEA plan and order points are planned to be opened in various cities and urban areas.

About IKEA

IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.

About the IKEA franchise system

The IKEA retail business is operated through a franchise system with franchisees that are authorized to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.

About Inter IKEA Group

Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.

About Inter IKEA Systems B.V.

Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.

Inter IKEA Systems B.V. is part of Inter IKEA Group, which also includes IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.

More information about Inter IKEA Holding and Inter IKEA Group:

For more information please contact: Media.Franchisor@Inter-IKEA.com +31-62-124-0618

For more information please visit: about.IKEA.com/newsroom.

Loading....

Contacts
  • IKEA Franchising
    If you want to know more about the IKEA Brand, our people and sustainability agenda, our culture and values, the IKEA expansion and franchise system, please contact us here:
    Netherlands

Topics

  • Retail
  • Corporate