IKEA of Sweden AB welcomes Linus Karlsson, one of the advertising industry’s most respected and honored creative executives as Chief Creative Officer from 1 April 2021. His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
“Creativity sits in the DNA of IKEA, but we constantly need to boost it and feed our imagination to assure that we capture people´s needs and dreams in our future range, in new and diverse ways of communicating and in how we share our offer with the many people. The Chief Creative Officer will play a key role in this,” says Erika Intiso, Marketing and Communication Manager at IKEA of Sweden AB.
“We want to strengthen how we cater for creativity in our daily work with design, product development, marketing and communication. How we take care of creative ideas and turn them into a reality of IKEA products and solutions that can meet the many people. As Chief Creative Officer, Linus Karlsson will be an accelerator, bouncing board and source of inspiration and experience. And we´re really happy to have him in this role,” says Fredrika Inger, Range & Product Development Manager at IKEA of Sweden AB.
Linus Karlsson has worked with IKEA as a consultant in several creative projects on and off since early 2012. His previous engagement and work for IKEA includes being a guest speaker, creative leader, and content partner.
”I´m excited to join IKEA in this role because in its soul, IKEA is a creativity company and my job together with all my colleagues will be to feed it, boost it and make sure it comes out. I see IKEA as a way of thinking and living, with Democratic Design at the core. And that deeply motivates me, because it’s inherently a commitment to social justice,” says Linus Karlsson.
For more information and a story about Linus Karlsson, please visit the blog: ikea.today
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
About the IKEA franchise system
The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.
About Inter IKEA Group
Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.