“We are continuously exploring how we can make IKEA home furnishing solutions and range more accessible as we want to deliver to the IKEA vision of creating a better everyday life for the many. The launch of the virtual store at Tmall is truly exciting and we believe that it will complement existing sales channels such as our IKEA stores and e-commerce as we come closer to our customers in China, says Tolga Öncü, Retail Operations Manager, Ingka Group
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Today, IKEA shares the first details of a new partnership with an entire city where ambition is to create community solutions for a better life at home. The project called H22, will take place in the Swedish city of Helsingborg, and explore the definition of ‘home’ by developing new living, community and retail ideas co-created between IKEA, the citizens of Helsingborg and other local and global partners.
Inter IKEA Systems B.V., the owner of the IKEA Concept and worldwide IKEA franchisor, has added IKEA plan and order points to its menu of conceptualised customer meeting points. This means testing is complete and IKEA retailers can implement IKEA plan and order points in their markets.