“Throughout this past year, technology played its most vital role in keeping us connected to our families, our work, our hobbies. At times we felt enabled by technology, other times it felt hard to escape. At IKEA, home should always be about people first. By letting technology into our homes, we wanted to explore how it can be part of our everyday lives, while making sure we still feel safe and free in our spaces. And it is important for us at IKEA that we place high value on privacy and preserving the boundaries between public and private.”
— Fredrik Axén, Digital Manager, Inter IKEA Systems B.V (worldwide IKEA franchisor).
Through projects with forward-thinking collaborators, SPACE10 and IKEA aim to design innovative solutions for tomorrow by sparking discussions and challenging conventions through new collaborations between technology studios. Here are the collaborators and their experiments:
Sound Bubbles by Yuri Suzuki
Sound Bubbles would allow you to construct silent zones of privacy within the home using spatial audio. Now, more than ever, we find ourselves using the home for a myriad of activities. A living room becomes an office; a kitchen becomes a call center. Such a constant presence of activity challenges our sense of privacy, not only regarding personal space but also sound. Using a tablet, the experiment envisions that you can scan your room and create a zone of localised silence in any given area.
Chain of Traceability by Field.io
Combining blockchain technology with augmented reality to create digital twins of everyday objects, Chain of Traceability would let you visualise product knowledge in an entirely new dimension. By registering a household object on the blockchain, details about its production journey, components, materials and carbon footprint could be securely stored and shared. This would also allow people to make more informed choices when buying, selling, or discarding the object at hand.
Digital Buddy by Field.io
Digital Buddy would leverage artificial intelligence and augmented reality to create a 3D avatar to help protect your interests and privacy online. As third parties control more and more of our lives online, Digital Buddy would be a permanent companion – an entity independent of any brand or platform – performing with your best interest in mind. Someone to act as an advisor, providing guidance and breaking down the many complexities that come with living in an increasingly digital world.
Invisible Roomatest by Nicole He & Eran Hilleli
Invisible Roommates is an augmented reality application that would visualize how the devices in your home interacted with one another. The application would make use of existing technology to portray the different devices connected to your network as little living characters, playfully illustrating how these pieces of technology communicate and making it easier for you to understand what is happening in your home.
The new Privacy + Trust series was launch on the Everyday Experiments platform Everyday Experiments, on 26 May 2021. The website will continuously shift and grow to showcase technological and innovative design experiments that spark new ways of looking at our homes and spaces we live in.
FIELD.SYSTEMS is a creative studio in London and Berlin. As artists, designers and consultants, they explore the aesthetics of the near future and how technology changes the way we live our lives – working with code and data, moving image and interaction, sculptural and spatial experiences.
Yuri Suzuki is an experience and sound designer who works at the intersection of installation, interaction and product design. He joined Pentagram as a partner in 2018. His work encompasses sound, music, installations, product design, art direction, education and contemporary art for a range of clients across the world.
Nicole He is an independent game developer and creative technologist based in Brooklyn, New York, who previously worked at Google Creative Lab, and as an outreach lead at Kickstarter. She's also an adjunct faculty member at ITP at NYU. Eran Hilleli is an artist and animation director at Hornet, art director at Klang Games, Lecturer at Bezalel academy of art and design and co-founder of Iorama Studio.