Life at home has never been more important. During the last few years IKEA has tested new formats and ways to distribute the content of the IKEA Catalogue. A wealth of knowledge and insights, from both customers and the IKEA retailers, have been collected and considered in the decision to say goodbye to the IKEA Catalogue. It is also clear that the inspirational home furnishing content is where the magic happens, and IKEA will continue to inspire and help people to plan their needs and dreams at home with existing and new exciting tools.
“Over the past few years, IKEA has been transforming many aspects of how to reach and interact with our customers, to meet customers wherever they are. Now the work will now continue to amplify the unique IKEA home furnishing knowledge, products and solutions in the best possible way - to inspire the many people through existing and new ways, channels and formats,” says Konrad Grüss.
The decision to say goodbye to the IKEA Catalogue goes hand-in-hand with the ongoing IKEA transformation to become more digital and accessible. Last year IKEA online retail sales increased by 45% worldwide, IKEA.com welcomed more than four billion visits - and at the same time IKEA has improved digital services, and launched new apps for a better IKEA experience – wherever customers meet the IKEA Brand.