Since 2019, IKEA has partnered with the leading sports organization for surfers, World Surf League to develop a new collection inspired by a lifestyle that is close to the ocean, conscious of the planet, and active in its form. The collection, which will be sold in stores globally from April 2022, features a range of practical and beautifully designed products indented both for the home, the beach, or wherever life takes them.
“We are really proud and excited by the progress and the great work of the team behind this collaboration. A particular point of pride is how we have managed to gather input for this collection from several hundreds of people involved in the surfing community. We have been really tuned in to their needs in the development of this collection, pushing both form and function while also ensuring the use of more sustainable materials” says James Futcher, Product Design Leader at IKEA of Sweden.
The design process and collaboration have revolved around a common set of values around sustainability and to minimize impact on both people and planet. The collection has been developed with a focus on including more renewable materials like wood, and materials from recycled sources such as polyester. In addition, as was revealed during the IKEA Festival, a bag uniquely designed to also function well for beach clean ups will also be included in the collection.
“As surfers we are close to the ocean and often see first-hand how pollution and waste are affecting our waterways and oceans. We are stoked now to see the KÅSEBERGA collection coming to life, and that our common strive to make society more sustainable really comes through in many of the new products. It’s exciting that we together are coming up with empowering solutions to be part of the proactive change” says Kassia Meador, part of the WSL and IKEA design team.
Featured in the recent IKEA Festival, the following products from the collection were revealed for the first time:
- Balance board – Design by M Axelsson/R Machado
- Beach-bag – Design by K Meador/W Braasch
- Glassware – Design by K Meador/W Braasch
The IKEA and WSL design team consist of Kassia Meador, Kim Hogan, Rob Machado, Jason Penning, Daniel Willon from WSL, and Mikael Axelsson, Wiebke Braash and Mehmet Mehmetalioglu, from IKEA. The KÅSEBERGA collection will be available globally from April 2022.
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
About the IKEA franchise system
The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.
About Inter IKEA Group
Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.
About the WSL
The World Surf League (WSL) is dedicated to celebrating the world's best surfing on the world's best waves through a variety of best-in-class audience platforms. The organization, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe. The WSL has been championing the world's best surfing since 1976, annually running more than 180 global events across the Men's and Women's Championship Tours, the Big Wave Tour, the Longboard Tour, Qualifying Series, Junior Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport's rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed Men’s and Women’s World Champions across all tours.
For more information, please visit WorldSurfLeague.com.