“Circular design is about democratizing products, making them both more sustainable and affordable", says Johan Ejdemo. “How we approach sustainability in design will be different going forward. We’re working to be better not only at designing good products but also at designing them in a way that creates an opportunity for continuous improvement, not only in development but also in the hands of the end-user. Prolonging the lifespan of products is as relevant as a mindset for design as it is for life at home."
“IKEA is a design brand for the many, and to keep and strengthen this position, we need to constantly move forward, by keeping our range relevant, inspiring, and truly affordable for the many people. To achieve that while also undertaking a huge ambition to become a circular business until 2030, we scale up with the design managers’ duo. Johan Ejdemo, with his long experience from working within IKEA product development and innovation, will be an accelerator for the strong movement towards sustainable and circular design with a positive impact to the everyday of the many – today and tomorrow,” says Emma Dafnäs, Range and Product Design Manager at IKEA of Sweden AB.