"Us & Our Planet: This Is How We Live" - A book about life at home and sustainable living

IKEA proudly presents Us & Our Planet: This is How We Live, a book produced in collaboration between PHAIDON and IKEA. Together they have teamed up to explore one of the biggest challenges of our generation: sustainable living. Us & Our Planet looks at the life at home of twelve everyday people including activists, artists, athletes and gardeners as well as young families across the globe. From Mexico to Bali, the book shines a light on the small things one can do to make our world a little better.

“This is an inspirational study of the home, as the most important place on earth, and how we all, with small steps, can make the world a better place”, Tina Petersson-Lind, Communication Manager, Inter IKEA Systems B.V.

Since the 1950s IKEA has conducted home visits all over the world to find out more about the way people live and investigate how daily life at home can be improved. This feedback informs product development and is mirrored in new generations of the IKEA range. Inspired by the IKEA’s life at home visits, Us & Our Planet presents case studies of twelve diverse individuals and families around the world. The book also highlights some of the IKEA’s most iconic products born from this approach over the past 70 years.

The overall IKEA ambition is to become people and planet positive, and to inspire and enable the many people to live a better everyday life within the boundaries of the planet by 2030. “The IKEA People & Planet Positive 2030 strategy” describes the sustainability agenda and ambition for everyone in the IKEA franchise system and value chain.

At IKEA we work to develop and offer products, services and home furnishing solutions to inspire and enable people to live a healthier and more sustainable life at home. Our work is focused on five areas where the IKEA offer (both products and services) has a direct impact on people’s health and ability to reduce their environmental footprint at home: energy, air, water, food, and waste.”, Lena Julle, Sustainability Manager, IKEA of Sweden.

Us & Our Planet is structured into six thematic chapters: Time, Space, Food, Rest, Play, and Togetherness. Each chapter features three iconic IKEA designs, two life visits – interviewed and photographed by local writers and photographers – plus one photo essay by a photographer who has interpreted the theme of the chapter. This book wants to inspire the many people and serves as a call to action for each one of us to take small but important steps at home to make our world a little better.
Us & Our Planet: This is How We Live is available at phaidon.com or elsewhere where books are being sold, in the following languages; English, French, German, Italian and Spanish.

The below spokespeople are available for interviews and quotes on the projects and themes featured in the book:

I. About the book and its purpose:
Tina Petersson Lind, Communication Manager for IKEA Brand, Range and Marketing Communication, Inter IKEA Systems B.V.

II. About design and life at home:
Evamaria Rönnegård, Development Leader, IKEA of Sweden.

III. About sustainable living:
Lena Julle, Sustainability Manager, IKEA of Sweden.

 

About IKEA and our franchise system
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Today, 12 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. There are several companies with different owners, working under the IKEA brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.

About Inter IKEA Group
Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG, IKEA Industry AB and related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.

The IKEA retail business is operated through a franchise system with franchisees that are authorised to a market and to sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the range, supply products and deliver communication solutions.

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Contacts
  • IKEA Franchising
    If you want to know more about the IKEA Brand, our people and sustainability agenda, our culture and values, the IKEA expansion and franchise system, please contact us here:
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