By teaming up with WSL, IKEA wanted to learn more about the needs and demands of surfers. The surfing lifestyle has provided many important insights about being constantly on the go, such as organising, mobility needs and handling humidity.
“These needs are relevant for many more people than surfers and inspired us to create products that enrich everybody’s lives with similar demands. With this collection, we hope to spread the joy of the surfing lifestyle in the home and everyday life of many people”, says Wiebke Braasch, Designer at IKEA of Sweden.
The range of KÅSEBERGA includes more than 25 products intended for the home or wherever life takes them. Among those are a hand plane for body surfing, a beach chair, a portable grill, a coffee table and a bag uniquely designed to function well for beach clean-ups.
Together with the World Surf League and the reputable surfers Kassia Meador and Rob Machado, the design process has revolved around including functionality, more recycled materials and promoting a more circular lifestyle. As a result, a big part of the products in the KÅSEBERGA collection are made of recycled polyester, while others are made of renewables, such as bamboo and cork.
“It has been an honour and a pleasure to team up with Rob Machado, the WSL and IKEA to create KÅSEBERGA. A collection of ocean-inspired home goods and on-the-go surf essentials in the most functional high vibe low impact way. For the ever-growing global community of earth-conscious surfers and beach lovers”, says Kassia Meador, surfer and business owner.
“Watching the IKEA KÅSEBERGA collaboration come to life and working with their designers on developing these sustainable products has been a truly rewarding experience for us at WSL,” says Cherie Cohen, WSL Chief Revenue Officer. “IKEA’s sustainability initiatives align closely with those of the WSL and our fans. We are confident that these products made using recycled and renewable materials will be hugely popular with surfers, ocean lovers, and design enthusiasts.”
KÅSEBERGA, named after a small city in Sweden with one of the most southern surf breaks in the country, will launch globally in May 2022. Availability may differ depending on the region. For more information, contact your local IKEA.
The IKEA and WSL design team consist of Kassia Meador, Kim Hogan, Rob Machado, Jason Penning, Daniel Willon from WSL, and Mikael Axelsson, Wiebke Braasch and Mehmet Mehmetalioglu, from IKEA.
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
About the World Surf League
The World Surf League (WSL) is the global home of competitive surfing, crowning the undisputed World Champions since 1976 and showcasing the world’s best surfers on the world’s best waves. WSL is comprised of the Tours and Competition division, which oversees and operates more than 180 global competitions each year; WSL WaveCo, home of the world’s largest high-performance, human-made wave; and WSL Studios, an independent producer of unscripted and scripted projects. For more information, please visit WorldSurfLeague.com.
About the IKEA franchise system
The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.
About Inter IKEA Group
Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.