Demo of a recycled shower

Inter IKEA Group makes minority investment in Flow Loop

Inter IKEA Group has made a minority equity investment in Flow Loop, a Danish start-up developing a water recycling shower solution together with IKEA to inspire and enable people to be more water and energy efficient.

IKEA and Flow loop have been collaborating since March 2020 to develop an innovative water recycling shower solution that can be retrofitted in existing shower spaces. The aim is to make it easy and affordable for people to save both water and energy without compromising the shower experience.

“At IKEA, we know that we have a responsibility and an opportunity to lead and influence a movement for efficient and more sustainable water usage. This is not something that we achieve on our own. Flow Loop is a company with great passion to make positive impact on society and the environment with their innovative shower solutions”, says Robert Carleke, Innovation Ventures Manager at IKEA of Sweden. “Our water innovation team has made great progress together with Flow Loop during the last two years’ collaboration on our journey to make this ‘shower of the future’ affordable and accessible to as many customers as possible. We are delighted to have made a minority investment to accelerate the joint product development. This is a win-win so that we can bring ideas into action.”

This collaboration is an important part of the IKEA commitment to develop innovative solutions that enable water saving in the home. By recycling and cleaning the shower water in a closed loop, the solution can reduce water usage of up to 80% and generate energy savings of up to 70% compared to a normal shower. The IKEA version of the shower is still in developing and testing phase, while Flow Loop is starting sales of its first product this summer.

“We are very happy that the collaboration with IKEA has evolved from a co-development project to a direct investment. The IKEA commitment and strengths will be of tremendous value, says Troels Grene CEO of Flow Loop. “This partnership will accelerate the adoption of recirculating showers and help to drive significant water and energy savings. We see great synergies between us.”

Beyond developing innovative and affordable products to enable reduced usage of water at home, IKEA is working throughout the value chain to become more water efficient, improve water quality and increase the availability of water where IKEA has influence.



About IKEA 

IKEA offers well-designed, functional, and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.


About Inter IKEA Group 

Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.


About Flow Loop

Flow Loop is a Danish startup making sustainable shower solutions for the future. Flow Loops retrofit recycling shower can be installed in existing bathrooms without rebuild. The shower saves up to 80% water and 70% energy. Flow Loop has 10 employees, all committed to turn existing showers instantly sustainable.