Evening sunlight shining on grass in the foreground and people walking down the street in the background.

IKEA Sustainability Strategy – People & Planet Positive

The IKEA Sustainability Strategy – People & Planet Positive – was launched in 2012 with ambitious goals to transform the IKEA business, the industries in the IKEA value chain and life at home for people all across the world. We have made significant progress since then, but our rapidly changing world calls for even more ambitious goals and urgent action.

The updated IKEA People & Planet Positive strategy describes the sustainability agenda and ambition for everyone in the IKEA franchise system and value chain. It will stimulate action across IKEA in the coming years. Our sustainability ambitions and commitments are set for 2030 in line with the UN Sustainable Development.

The strategy will be reviewed annually to secure alignment with the total IKEA strategic framework. The purpose of this strategy is to inspire, activate and lead us in our decision-making and goal setting so that we together can achieve the big positive changes we want to see in the world and for the entire IKEA ecosystem. This strategy gives us a roadmap to follow and outlines a strong, common long-term agenda for the entire IKEA value chain and franchise system.

We don’t have all the answers and cannot achieve our goals alone. Therefore, we are committed to working together in a collaborative way and being transparent about what we learn. We will rely on our culture of entrepreneurship, always moving forward and not waiting for perfection. We will work together to achieve continuous improvements.


  • IKEA Franchising
    If you want to know more about the IKEA Brand, our people and sustainability agenda, our culture and values, the IKEA expansion and franchise system, please contact us here: