A woman in a beige trench coat seen from behind carrying a pile of colourful watering cans. A yellow stool is hanging over her shoulder.

The IKEA franchise system

Being able to offer IKEA products to as many people as possible is a challenge we love. To ensure the long-term growth and development of the IKEA business we use a franchise system. This provides financial stability, while allowing franchisees to challenge, test and explore new markets and ideas. Together, we continue to develop the IKEA brand.

From the very start, our aim has been to create the greatest possible financial security for employees and for the various groups of IKEA companies.

Ingvar Kamprad, IKEA Founder

The quest for the best system

As the IKEA business was expanding in the early 1980s, IKEA Founder Ingvar Kamprad was looking for a way to grow the company internationally while maintaining its entrepreneurial spirit and safeguarding the underlying IKEA Concept. He wanted to find a system that would serve the best interests of the IKEA Concept and the people in IKEA markets. One that would enable total independence and an ownership structure suited for a long-term perspective. The stock market didn’t match these criteria. Besides, Ingvar believed that the IKEA business first had to build resources before it could expand. After researching the subject thoroughly, he came to the conclusion that a franchising system was the best alternative.

One white LACK wall shelf attached to a wall displaying items such as a series of globes in different sizes.

How it works

Potential IKEA franchisees are evaluated by Inter IKEA Systems B.V. If chosen, an agreement is signed that grants the franchisee the right to operate an IKEA store and/or other sales channels in accordance with the IKEA franchise systems and methods. The franchisee agrees to pay an annual fee of 3% of their net sales and in return gets access to the IKEA trademarks. They also get access to the IKEA product range and to services from Inter IKEA Systems B.V., including marketing and sales solutions.

Today, all the IKEA stores (except the IKEA Delft store in the Netherlands, which is owned by Inter IKEA Systems B.V.) operate under franchise agreements. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor.

What is it like to be an IKEA franchisee

Various pieces of furniture in muted tones from the INDUSTRIELL collection by Dutch designer Piet Hein Eek and IKEA.
In return for a fee, the franchisee gets access to the IKEA trademarks, IKEA product range and to the products and services from Inter IKEA Systems B.V.

Improving the IKEA brand and offer together

The franchise system enables the IKEA business to grow steadily while developing our concept and laying a solid foundation for the IKEA Brand. Thanks to our continuous growth, we can increase sales and thereby enjoy greater economies of scale. This makes it possible to keep prices low and ultimately, to reach many more people around the world.

Franchising is a system that encourages everyone to contribute and collaborate. While Inter IKEA Systems B.V., is responsible for continuously developing the IKEA Concept and ensuring its implementation in new and existing markets, franchisees provide valuable input based on their consumer and market insights. Together, we improve and develop the IKEA brand making it more relevant and inspiring.