
Through the LUSTIGT collection we want to encourage children and adults to play more.
Durable toys designed with love
When developing products with and for kids, safety is always top priority, and by bringing children and their perspective into the product development process, we can also make sure that the products are actually what children want and need. We have quality standards for all our products. But in this case, we take it one step further. All co-workers and suppliers involved in developing children’s products must go through special training called children’s school, which makes sure safety, quality and the needs of the child are in focus throughout the whole development process.A bigger commitment to children’s rights
As part of our People and Planet Positive strategy, we have decided that by 2030 we will have integrated a child’s rights perspective into all of our business activities. We want to ensure that all our business decisions promote the best interests of children.