The collaboration with Rangsutra has created livelihoods for 1100 people and has resulted in several IKEA collections and global products. The artisans are mostly female, and the majority are also shareholders in the company, which has a mission to empower women in the rural areas, most whom have never had a job outside of the home before. The artisans come from villages and small towns across the country, including Rajasthan, Uttar Pradesh, Kashmir, and Manipur.
Product: Handmade embroidery, textile and grass weaving
Participants: 1400 people, 820 for IKEA