Reaching 1 billion people is a huge ambition. Is it even possible to achieve?
We believe that sustainability should be inspiring and affordable for the many, not boring or expensive. Every year billions of people come in contact with the IKEA brand. If we can inspire and enable even a portion of our visitors and show them that a sustainable and healthy life is both beautiful and affordable, we’ll be well on our way to achieving our big ambition. It is a huge number, but with our size and impact we have the opportunity to actually make it happen.
What is stopping people from living more sustainably today?
Living in a way that is good for yourself, others and the environment is viewed by 54% of people across the world as an important priority. People say that the biggest barrier to living a healthy and sustainable life is that it’s too expensive. That’s why we want to offer people affordable ways to create better homes built on more sustainable materials, better ways to use and generate renewable energy at home, reduce their climate impact, be energy and water efficient, purify the air in their homes, reduce waste and improve their health and wellbeing. Living more sustainably must be seen as the better choice, not as a burden.