Over 10 million sold
Since its 2018 launch, over 10 million IKEA veggie hot dogs have sold around the world – a great success for this more sustainable snack. In August 2020, the IKEA plant ball joined the veggie dog. It is also a tasty meat-free option for everyone. So far, every fifth HUVUDROLL sold (including meatballs, chicken, salmon and veggie balls) is a plant ball. That’s what we call a success!
Seven times less climate impact
Being plant-based, the veggie hot dog is a more sustainable option than its meat-based cousin. Its main raw ingredients are kale, lentils, quinoa, onions and wheat protein – all of which need less land and water than animal protein to grow. In fact, the overall climate impact of a veggie hot dog is approximately seven times less than that of a classic hot dog. Multiply that by 5 million and you start to see real impact.