Over 10 million sold
Since its 2018 launch, over 10 million IKEA veggie hot dogs have sold around the world – a great success for this more sustainable snack. In August 2020, the IKEA plant ball joined the veggie dog. It is also a tasty meat-free option for everyone. So far, every fifth HUVUDROLL sold (including meatballs, chicken, salmon and veggie balls) is a plant ball. That’s what we call a success!
Seven times less climate impact
Being plant-based, the veggie hot dog is a more sustainable option than its meat-based cousin. Its main raw ingredients are kale, lentils, quinoa, onions and wheat protein – all of which need less land and water than animal protein to grow. In fact, the overall climate impact of a veggie hot dog is approximately seven times less than that of a classic hot dog. Multiply that by 5 million and you start to see real impact.
Snacks everyone can enjoy
When we took on the challenge of making affordable plant-based hot dogs and plant balls, the objective was not to create a meat replacement, but rather to offer healthier, more sustainable snacks that everybody could enjoy. The veggie hot dog and plant ball are delicious choices for vegans, vegetarians, flexitarians and anyone else who likes good food. And they taste great too. Because at the end of the day, no one will eat something that isn’t delicious, no matter how sustainable it is.