Over five million sold
The IKEA veggie hot dog first became available at IKEA Bistros in Europe in August 2018. The US was next and many other markets will soon follow. In the first seven months since the launch, over five million veggie dogs were sold – a great success for this more sustainable snack.
Seven times less climate impact
Being plant-based, the veggie hot dog is a more sustainable option than its meat-based cousin. Its main raw ingredients are kale, lentils, quinoa, onions and wheat protein – all of which need less land and water than animal protein to grow. In fact, the overall climate impact from a veggie hot dog is approximately seven times less than that of a classic hot dog. Multiply that by 5 million and you start to see real impact.