A little girl grabs one of three veggie hot dogs from the IKEA Bistro counter.

The veggie hot dog. A delicious plant-based alternative.

Every year 680 million people enjoy the IKEA Food offer. We see it as both an opportunity and a responsibility to offer food that’s good for people’s health and the planet.  IKEA customers can now enjoy a growing range of delicious plant-based alternatives, including non-dairy soft ice and the highly popular veggie balls. And now the latest arrival – the veggie hot dog.

A bun with the IKEA veggie hot dog topped with mustard, pickled red cabbage and crispy onions.

Over five million sold

The IKEA veggie hot dog first became available at IKEA Bistros in Europe in August 2018. The US was next and many other markets will soon follow. In the first seven months since the launch, over five million veggie dogs were sold – a great success for this more sustainable snack.

Seven times less climate impact

Being plant-based, the veggie hot dog is a more sustainable option than its meat-based cousin. Its main raw ingredients are kale, lentils, quinoa, onions and wheat protein – all of which need less land and water than animal protein to grow. In fact, the overall climate impact from a veggie hot dog is approximately seven times less than that of a classic hot dog. Multiply that by 5 million and you start to see real impact.

Green circle saying “The veggie hot dog has 7 x lower climate impact than the meat hot dog.”
Green circle saying “The veggie ball has 20 x lower climate impact than the meat ball."

The veggie hot dog is a delicious choice for vegans, vegetarians, flexitarians and anyone else who likes good food.

The snack everyone can enjoy

When we took on the challenge of making an affordable plant-based hot dog, the objective was not to create a meat replacement, but rather to offer a healthier, more sustainable snack that everybody could enjoy. The veggie hot dog is a delicious choice for vegans, vegetarians, flexitarians and anyone else who likes good food. And it tastes great too. Because at the end of the day, no one will eat something that isn’t delicious, no matter how sustainable it is.

Two flatbreads with veggie hot dogs and toppings from IKEA plus one serving bowl with pickled red cabbage on a tray.
The veggie hotdog is a balanced, more sustainable snack that everybody can enjoy.