What is Democratic Design?
“Democratic Design is a tool we use when we develop and evaluate the products we put into our range. It has five dimensions, which are function, form, quality, sustainability and low price. When there is a balance between all five, we consider that the design is democratic.”
What do the dimensions mean?
“The form is for beauty, it’s what attracts the eye, and the object has to be functional, otherwise it won’t be used. When objects and materials last over time, that’s quality. Being mindful of resources is something that has been with us since the start. We don’t like complicated solutions and wastefulness, it’s bad for everyone. Part of sustainability is about using exactly the right materials for the function, and using them sparingly, but sustainability also means taking responsibility all the way through a product’s life. It starts with how we source materials, to the people who produce the product, all the way through to our clients.”