The IKEA vision and business idea

The IKEA vision is “to create a better everyday life for the many people” – a vision that has been with us from the very beginning and that continues to influence everything we do. It guides the products we develop, the ideas we share, the raw materials we use and the way we act in the world. Yes, every little thing. You could say it’s the compass that keeps us on track. It helps us keep our feet on the ground and to become more accessible and inclusive.

The IKEA vision is not just a phrase, it’s the very reason we exist. It’s expressed in the efforts of all our co-workers all over the world. Every day. And it’s gratifying to see so many of our partners, suppliers, collaborators and supporters joining in.

To create a better everyday life for the many people.

The IKEA business idea

While the IKEA vision expresses why we exist, the IKEA business idea says how we realise the vision. We want “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. We love these words because they capture the very essence of the IKEA brand. To live up to them, we apply five dimensions: low price, function, form, quality and sustainability. Together, these dimensions make up what we call Democratic Design. Democratic Design helps us create products we can stand behind and realise our business idea.